catalinamarketing.com

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.catalina.com/

Character length : 17

Title

Catalina

Description

Personalized Digital Media

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

url: https://www.catalina.com/
image: https://www.catalina.com/media/images/logo.png
description: Personalized Digital Media
title: Catalina
site_name: Catalina
see_also: https://www.catalina.com

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://catalina.com/robots.txt

User-agent	Disallowed for the search engines
*

Social

Social Engagement

Linkedin114

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Catalina

Character length : 8

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 14%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	27	0	4	0

Heading structure in the source code

<H3>
<H3>
<H3>
<H5>
<H3>
<H3>
<H3>
<H3>
<H3>
<H3>
<H3> Personalized digital media powered by the largest database of shopper purchase history in the world
<H3> Retailers
<H5> Repeat Trips, Larger Baskets, Increased Sales
<H3> CPG Brands
<H5> A Marketing Platform as Sophisticated as You Are
<H3> Agencies
<H5> The Leading Advertising Network for CPG
<H3> Insights
<H3> Expand Demand
<H3> Mobile Advertising Benchmarks – Q2 2015
<H3> New Product Traction Through Targeted Shopper Interaction
<H3> Press Releases
<H3> Catalina Appoints Andy Heyman As CEO
<H3> Catalina Introduces Flexible Time-Off Policy
<H3> Accolades
<H3> Recent News
<H3> Twitter
<H3> Downloads
<H3> Get Connected With Us
<H3> Come Work With Us
<H3>

Word cloud

catalina12
cpg7
media6
mobile6
shoppers6
personalized6
retailers6
brands5
digital5
new5
downloads5
advertising4
days4
news4
percent4
toggle4
subnavigation4
reply3
download3
benchmarks3
drive3
sales3
online3
growth3
policy3
only3
most3
loyalty3
https3
careers3
ago3
retweet3
like3
time3
network3
search3
heyman3
campaigns3
all3
product3
insights3
today3
studies3
consumers3
lift2
efficient2
engaging2
increased2
repeat2
in-store2
marketing2
how2
announced2
company2
barilla2
andy2
president2
ncr2
time-off2
flexible2

Keyword matrix

word	title	descriptions	heading
catalina
cpg
media
mobile
shoppers
personalized

Two Word cloud

personalized digital4
more than2
reply retweet2
new products2
cpg brands2
online and in-store2

Three Word cloud

personalized digital media3
days ago reply2

404 Page

The website has no standard 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 8 images on this web page.

Alternate attributes for the following 8 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

7.30

Flesch Reading Ease

52.30

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.10

Dale–Chall Readability

7.60

SMOG Index

9.60

Spache Readibility

5.00

Number of letters

4089

Number of words

776

Number of sentences

141

Average words per sentences

Number of syllables

1366

Syllables in words

1357

Average syllables in words

1.76

Number of words in first three syllables

176

Percentage of word / syllables

22.68

Words not in Dale-Chall easy-word list

362

Words not in Spache easy-word list

247

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://use.typekit.net/tom7xre.js

List of render blocking css files

https://www.catalina.com/stylesheets/dist/allv12.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

https://www.catalina.com/javascripts/dist/libs.js
https://www.catalina.com/javascripts/dist/all.js

File size of all javascript files combined

516.23KB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

https://www.catalina.com/stylesheets/dist/all.css

File size of all css files combined

471.95KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

57.62KB

Gzip compression

Error! By using Gzip you can save 439.8KB (93% compression) on your site.

By compressing https://www.catalina.com/stylesheets/dist/allv12.css you can save 439.8KB (93% compression rate)
By compressing https://www.catalina.com/javascripts/dist/libsv12.js you can save 137.3KB (69% compression rate)
By compressing https://www.catalina.com you can save 31.3KB (79% compression rate)
By compressing https://www.catalina.com/javascripts/dist/allv12.js you can save 7.8KB (71% compression rate)
By compressing https://www.catalina.com/media/images/tweet--retweet.svg you can save 259B (38% compression rate)
By compressing https://www.catalina.com/media/images/tweet--reply.svg you can save 112B (29% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://www.catalina.com/fonts/icons/fonts/icons.woff	Expiry time is not specified
https://www.catalina.com/javascripts/dist/allv12.js	Expiry time is not specified
https://www.catalina.com/javascripts/dist/libsv12.js	Expiry time is not specified
https://www.catalina.com/media/images/logo--small.png	Expiry time is not specified
https://www.catalina.com/media/images/logo.png	Expiry time is not specified
https://www.catalina.com/media/images/tweet--like.svg	Expiry time is not specified
https://www.catalina.com/media/images/tweet--reply.svg	Expiry time is not specified
https://www.catalina.com/media/images/tweet--retweet.svg	Expiry time is not specified
https://www.catalina.com/stylesheets/dist/allv12.css	Expiry time is not specified
https://syndication.twitter.com/settings	10 minutes
https://use.typekit.net/tom7xre.js	10 minutes
https://connect.facebook.net/en_US/fbevents.js	20 minutes
https://connect.facebook.net/.. /446254879127576?v=2.8.12&r=stable	20 minutes
https://platform.twitter.com/widgets.js	30 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

39.94KB

Image optimisation

You can save 9.7KB (36% compression) by optimising the images below:

By lossless compressing the https://images.ctfassets.net/.. /asset--expand-demand.jpg?w=120&h=160&fit... you can save 2KB (34%) data.
By lossless compressing the https://images.ctfassets.net/.. /asset--new-product-traction-through-targ... you can save 1.8KB (29%) data.
By lossless compressing the https://images.ctfassets.net/.. /asset--mobile-advertising-benchmarks-q2-... you can save 1.7KB (33%) data.
By lossless compressing the https://images.ctfassets.net/.. /icon--agencies.png you can save 1.1KB (46%) data.
By lossless compressing the https://images.ctfassets.net/.. /icon--cpg.png you can save 1.1KB (57%) data.
By lossless compressing the https://images.ctfassets.net/.. /icon--retailers.png you can save 1KB (63%) data.
By lossless compressing the https://www.catalina.com/media/images/logo--small.png you can save 924B (27%) data.

Links

We found a total of 59 different links.
Internal links: 34
External links: 25

External links:

Link text (anchor)	Link strength
United States
United Kingdom
France
Germany
Italy
Japan
Login
Catalina Unveils Marketing Investment Planner To Identify Profitable Campaigns
Engaging Drug Store Shoppers in Today’s ‘and’ World
Ahold Increases Loyalty and Basket Size With Personalized Coupons
The Death Of Brand Loyalty: Cultural Shifts Mean It's Gone Forever Forbes
The Future Of Ecommerce And How Search Fits In
Reply
Retweet (2)
Like (2)
Reply
Retweet (1)
Like (1)
Reply
Retweet (1)
Like (0)
Follow @catalina
Twitter
LinkedIn
YouTube

Internal links:

Link text (anchor)	Link strength
Catalina
Careers
Downloads
What We Do
Retailers
CPG
Agencies
Insights
Research Studies
Case Studies
About Catalina
Leadership
Brands & Retailers
Letter from CEO
News & Events
News
Press Releases
Events
Contact
https://www.catalina.com/what-we-do/retailers
https://www.catalina.com/what-we-do/cpg
https://www.catalina.com/what-we-do/agencies
Download
Download
Download
Read More
Read More
Visit Our News Section
View Downloads
See Our Openings
Terms of Use
Privacy Policy
Media Resources
FAQs

Website security

52.85.90.36

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of catalinamarketing.com